Schwarzkopf Professional USA
Role: Digital Strategy, Account Lead, Copywriting, Art Direction
Schwarzkopf Professional USA is the North American branch of a global hair care brand targeted primarily toward salon owners and hair care professionals. Schwarzkopf Professional is a subsidiary of former Fortune 500 CPG company Henkel AG & Co.
In addition to being the day-to-day account lead working alongside partner agencies, I crafted creative strategy for all digital channels, wrote copy for all digital communications, administered art direction to all designers working on the account, and provided in-depth reporting and analysis on industry trends and best practices.
Key initiatives included a relaunch of their largest product line (color), two years of NYFW, and multiple product launches across the color, care, and styling portfolios.
