Blizzard Entertainment: The Overwatch League
Role: Art Direction, Creative Development
Formed around Blizzard Entertainment’s juggernaut title Overwatch™, the Overwatch League™ is an esports and entertainment experience for the 21st century. The world's first globally franchised, city-based esports league, the OWL has twelve teams in eleven cities across North America, Europe, and Asia.
To launch the league, we created a campaign featuring interviews with professional Overwatch players, casters, and analysts.
The Overwatch League had over 10 million viewers over the first week, drawing an average audience per minute of 408,000.
Directed by Bennett Miller (Moneyball, Foxcatcher, Capote).